Privacy Policy

The Day Of (“we,” “us,” “our”) operates Herald, a platform that helps event hosts (such as couples planning a wedding) send SMS notifications to their guests.

Information We Collect

When an event host uses Herald, they may provide us with contact information for their guests, including names, phone numbers, and email addresses, for the purpose of sending event-related notifications and obtaining consent to do so. Hosts may also add optional event-specific details about a guest — such as a table assignment, transportation group, or other custom fields the host chooses to create — which are used solely to personalize messages sent to that guest.

How We Use Your Information

We use guest phone numbers solely to deliver SMS messages related to the specific event the guest has been invited to, as directed by the event host. This may include logistics updates, schedule reminders, and other day-of event information.

How Guests Confirm Consent

When a host adds a guest's phone number to Herald, we do not send that guest any event content right away. Guests can confirm they want to receive text updates in one of two ways:

• By text: We send a one-time SMS identifying the event host and asking the guest to reply YES.
• By email: If the host has the guest's email address on file, the host may also send a confirmation link by email. Clicking this link and confirming on the linked page is treated the same as replying YES by text — either method enrolls the guest in text updates. The email itself is used only to deliver this confirmation link; it does not enroll the guest in any separate email communications.

Only guests who confirm through one of these two methods are enrolled in further messages. Guests who do not respond, or who reply STOP, are never sent additional messages.

Message Frequency

Message frequency varies by event and is determined by the event host. Guests may receive periodic messages in the weeks or days leading up to an event, and additional messages during the event itself.

We Do Not Sell or Share Your Mobile Number

We do not sell, rent, or share mobile phone numbers with third parties for marketing purposes. Mobile opt-in information and phone numbers are not shared with any third party for their own marketing purposes.

Message and Data Rates

Message and data rates may apply. Contact your mobile carrier for details on your messaging plan.

Opting Out

Recipients may opt out of receiving messages at any time by replying STOP to any message. Reply HELP for assistance.

Data Retention

Guest contact information is retained for the duration of the associated event and a reasonable period afterward, and may be deleted by the event host at their discretion.

Contact Us

Questions about this privacy policy can be directed to: benjamin.david.allen@gmail.com